About us
About Us
Welcome to Achyutama Organics & Herbals, the home of BETELYF — a brand born out of love for tradition, nature, and wellness.
Our journey began with a simple belief: the treasures of our soil deserve to be cherished, preserved, and shared with the world. Among those treasures lies the pride of Bundelkhand — the GI-tagged Mahoba Desawari Paan. Known for its distinct aroma, flavor, and natural benefits, this paan... Read More
Our Story
Every great journey begins with a dream. For us at Achyutama Organics & Herbals, that dream was to bring the pride of Bundelkhand — the Mahoba Desawari Paan — to the respect and recognition it truly deserves.
For decades, this paan was admired locally for its unmatched taste and quality, but never received the platform it was worthy of. It took over 8 years of relentless effort — led by Rajkumar Chaurasia and the Chaurasia Samaj Sewa Samiti — to secure the Geographical Indication (GI) tag. Finally, in 2021...
Your Organic Food Company
Meet our passionate team
Committed experts nurturing our organic mission
RAJKUMAR CHAURASIA
ORGANIC PAAN FARMER
Rajkumar Chaurasia, a proud cultivator of GI-tagged Mahoba Desawari Paan, is the heart of our farming heritage. With his deep knowledge of organic cultivation and commitment to purity, he ensures every leaf carries the authentic taste and quality that BETELYF stands for. His dedication not only sustains tradition but also supports the vision of Achyutama Organics & Herbals in promoting sustainable farming.
Veerendra Chaurasiya
Chief Operations Officer
Veerendra is deeply committed to preserving tradition while driving innovation in paan-based products. With his strong expertise in operations and dedication to excellence, he ensures that Achyutama Organics & Herbals delivers the finest GI-tagged Mahoba Desawari Paan products. His leadership blends cultural pride with modern efficiency, guiding BETELYF towards sustainable growth and global recognition.
AMAN
MARKETING HEAD
Aman is passionate about showcasing the legacy of Mahoba Desawari Paan to the world. As the Marketing Head of BETELYF, he drives creative strategies to highlight the brand’s unique products, GI-tagged authenticity, and commitment to sustainability. His vision bridges tradition with modern consumer trends, building awareness and trust for Achyutama Organics & Herbals.
GANGA CHAURASIA
MANUFACTURING HEAD
Ganga Chaurasia oversees the careful crafting of BETELYF’s paan-based products, ensuring that each item reflects the purity and heritage of GI-tagged Mahoba Desawari Paan. With her dedication to quality and sustainable practices, she upholds the brand’s promise of delivering authentic, safe, and premium products that honor tradition while meeting modern standards.